Factors affecting the price of roses

The price of roses is influenced by various factors, which are a combination of product characteristics, market conditions, and distribution methods. Below, we examine the most important factors affecting the price of roses:

1. Flower Quality and Grading

• Grade:
  • Flowers are divided into different grades based on quality (appearance, freshness, and stem strength), including grades ++A, A, and B. Higher-grade flowers cost more.
• Color and Size:
  • Flowers with specific colors or larger sizes are usually more expensive.

2. Type of Rose

• Dutch Rose:
  • Due to its higher quality, longer shelf life, and attractive colors, it is more expensive than Iranian Rose.
• Iranian Rose:
  • It is usually cheaper and is mostly sold to the domestic market.

3. Market Conditions

• Supply and Demand:
  • During certain seasons (such as Valentine's Day, Mother's Day, or Nowruz), demand increases and prices rise.
• Exports and Imports:
  • If flower exports increase or imports are restricted, prices in the domestic market will rise.

4. Harvest Season

• Summer and Fall:
  • During these seasons, rose production is higher and prices are usually lower.
• Winter:
  • Due to reduced production, prices usually increase.

5. Production costs

• Technology used in cultivation:
  • The use of modern greenhouses and advanced production systems improves the quality of flowers and increases the cost of production.
• Labor and maintenance:
  • The cost of labor, water, fertilizer, and pesticides also has a direct impact on the final price.

6. Packaging and Transportation

• Quality Packaging:
  • Stylish and protective packaging increases the price.
• Distance from the production center:
  • The cost of transporting flowers from production areas (such as Mahallat or Isfahan) to the main markets affects the price.

7. Competition in the retail market

• Wholesale market:
  • In wholesale markets, the price of roses is usually lower.
• Retail flower shops:
  • In the city, especially in upscale areas, the price is higher.

8. Flower Shelf Life

• Fresh Roses:
  • Freshly picked flowers with a longer shelf life are more expensive.
• Old Roses:
  • Flowers that have been in the store for a long time are offered at a lower price.

9. Color and Rarity

• Special Colors:
  • Rare colors like blue or black are more expensive due to their rarity.
• Floral Arrangements:
  • Roses used in special floral arrangements may also be more expensive.

10. Special Occasions:

• Special Events:
  • High demand on days like Valentine's Day causes prices to increase.
• Customization:
  • Roses that are customized for special arrangements (such as bridal bouquets) are more expensive.